Here’s what an advertising executive, Steve Bowden, from New York-based retailer BuiltNY had to say about how they are using Google Analytics: “We can read it like the Wall Street Journal for our own Web traffic,” Bowden said. “Every morning we get an update on how our Web, print and e-mail campaigns are doing, correlated to sales. Instead of gathering around the table scratching our heads, we actually have data to show how the campaign is performing,”
Look for an email announcing a free tele-seminar on Google Analytics coming to your in-box right after the New Year.
If you can’t wait, and want to be guaranteed a seat (we have a technical limit of 997 phone lines) in this 75 minute free tele-seminar, go to this web site NOW and enter your primary email address: www.clinic.adwordsanalytics.com
On the call, as a bonus, I will also share some exciting news about a new Google tool, currently in BETA, which will go far beyond A/B split testing. The impact on your website will be profound. Test landing page elements such as headlines, body text, multiple pictures, varied calls to action…all in real time.
But to get the ‘inside scoop’ you’ll need to go to the website and sign up for the free teleseminars: www.clinic.adwordsanalytics.com.
