The title of her biography A Feeling For The Organism refers to her ability to seemingly crawl down through her microscope and get inside the cell – not just observing what was visible, but what was implied. Her intuition was so complete, she always seemed to know what lay around the next corner. She recognized the behavior of cells the same way you and I hear footsteps upstairs and recognize the sound of your spouse’s or kids footsteps.
Forty years later she claimed the Nobel prize for science.
OK, so what world are you able to crawl inside of, the way Barbara McClintock crawled inside of corn maize cells? Can you crawl inside your customers’ minds that way? Can you imagine you’re a web page, readers listening as you talk to them and you know how they’re answering back? Can you become so absorbed with your customers that you become one with them?
Whatever microscope is so fascinating to you that you can crawl down inside it and imagine yourself living down there – if it’s an audience that has money to give, that’s the way you’re gonna make a million dollars.
Will “absolutely anybody” be able to do what you do? Not on your life. You can’t buy marketing for your business on a showroom floor the same way you buy a car. USP’s just don’t roll off assembly lines every 45 seconds. There will be few who can rival you. And nobody will be able to sell somebody a road map to your pot of gold for $49.95 either.
