Website Development: Why do most companies’ investment in their websites never pay off? Because a website is not a glorified brochure, it’s a direct response sales and marketing tool. It must have a very focused objective, driven by good copy, compelling offers, and plenty of visitors. We can help you achieve that.
Website Traffic Generation is crucial. It doesn’t matter how good your website is if nobody gets there! We have five years of experience in search engine placement and a profitable track record in the powerful but complex new “Pay Per Click” strategies.
Website Traffic Conversion is equally important. It doesn’t matter how many people visit your website if they don’t do what you want them to do once they’re there! Our potent combination of information marketing, development of compelling offers and response mechanisms, and good copywriting makes your web traffic profitable.
Copywriting: Good advertising copy is without doubt one of the most underestimated business power tools. A skillfully crafted and integrated sales message – via web, direct mail, or print advertising – can transform your business literally overnight, and reliably generate sales for you for years. Good copy is THE overriding factor that determines whether your advertising works for you, or if it’s just wasted money.
The true test of a good copywriter is always in the numbers. Do his ads, sales letters and web projects make the telephone and cash register ring? What kind of Return On Investment do they produce? Perry Marshall has a proven track record in writing results-accountable direct response copy for business-to-business marketing, both for direct sales and lead generation.
White Papers are often the centerpiece of highly effective, low-cost lead generation for technical companies. A well written one is worth its weight in gold. White papers are often passed around in a company and read by decision makers you don’t otherwise have access to.
Well-written and effectively marketed white papers are a cornerstone of the Perry Marshall Marketing System.
Perry S. Marshall & Associates can design an integrated approach for you, writing and/or editing white papers for you, then designing marketing campaigns around them for highly effective, low cost lead generation.
Publicity is an indispensable ingredient for any successful business, and information about your company in the press is an “implied endorsement” and that has credibility that cannot be bought at any price.
The key to getting publicity is understanding what media people really want – what the rules are, what you can and can’t “get away with,” and in developing ongoing relationships with editors.
We can help you design marketing campaigns with publicity in mind at the outset, write press releases that get results, and distribute them to over 15,000 media contacts.
Contact us with your requirements.
Advertising, especially when combined with publicity, can completely eliminate cold calling for your sales people and position you as an authority in your field.
Skillful advertising can differentiate you from every competitor and make you a formidable opponent in the marketplace.
From lead generation with multi-step marketing campaigns to one-step direct marketing campaigns, we can create an advertising mix that reliably and profitably brings you business with minimal investment and “manual labor” sales grunt work.
Direct Mail is totally unique in its ability to target prospective customers with laser precision, and deliver a complete and compelling sales message to them at very low cost. With direct mail you can establish a solid presence in your prospects’ or customers’ mind and consistently generate orders for $1 per month.
Perry Marshall has designed direct mail campaigns that reliably bring $20 of sales for every $1 spent on postage. Is that a good investment? Sure beats the stock market lately! Contact us to discuss your project in detail.
The Perry Marshall “Marketing System In A Box” is a Do-It-Yourself template for skillfully developing every ingredient discussed on this sheet, so you can build your own marketing turbocharger for your business. It comes with consulting time and assistance in developing your marketing materials and message.
“Guerilla Marketing for Hi-Tech Sales People” lays down 21 rock-solid principles of high-impact, low cost marketing, covering Internet marketing, publicity, direct mail, print advertising, and sales message development – every topic on this page, and more.
This audio program is an outstanding introduction to Perry’s Marshall’s work and will give you ideas you can put to use right away! Call (708)788-4461 or email system@perrymarshall.com to request a FREE copy.
Please specify Audio CD, Cassette or Printed version.
Perry S. Marshall & Associates
1508 Ridgeland Avenue
Berwyn, IL 60402 USA
Phone +1(708)788-4461 Fax (708)788-4599
