Don’t lose this newsletter!
If you just got this in the mail, then ya better hang on to it. The envelope, the newsletter, the hand-written address, the stamp on the front, my signature on the back page… Everything.
Why?
Because you’re among the elite group of people who purchased my marketing system in early 2002, right after I introduced it. The original group. Kind of like people who got Michael Jordan’s autograph way back in ‘85 when he played college basketball at North Carolina.
This newsletter you’re holding is destined to become a collector’s item. So don’t lose it.
Does that sound brash? Well, yes, I suppose it does. But there are people out there who have old Jay Abraham,
Dan Kennedy and Gary Halbert tapes and newsletters from 20 years ago, and they’re worth a lot of money today. Why?
Because Jay and Dan and Gary persisted, did brilliant work, and created a jet stream that has inspired thousands of entrepreneurs over the last couple of decades. It’s made them living legends.
Well I’m in my element. I love what I do. And if the creek don’t rise and a bus don’t hit me tomorrow, I plan to do the same. Because there’s a whole lot of very bad marketing these days, especially B2B, and I intend to change that.
You and I can change it together – and prosper greatly along the way.
So strap on your helmets, because it’s going to be a wild ride!
Never, ever forget this: Even if somebody’s willing to pay you five hundred bucks someday for this piece of paper, it ain’t nothing compared to what you made in the meanwhile by reading it and acting on it.
Onward. Let’s get to work.
In this issue…
- Internet Marketing Update: The incredible power of Pay Per Click
- Publicity vs. Direct Marketing and Low-Cost Publicity via Charity
- Writing Ad Copy with a Gun to Your Head – a Success Story
- Finding the Fantasy – and Pandering to it
Internet Marketing Update
The Internet is always going to get a lot of attention in this newsletter because it’s constantly changing. The web material in the Perry Marshall Marketing System itself is very basic and this newsletter is the place where you’re going to the true, state-of-the-art stuff. This month we’re going to talk about…
Pay Per Click Search Engine Strategies.
I can’t begin to tell you how important Pay Per Click is in the entire picture of marketing in the world. It’s truly revolutionary; it’s the business model of the future for the Internet; it’s going to affect all other advertising media; and there is, by my predictions, a two year window of opportunity that you should take advantage of while it’s still fresh.
